ZPedia - Web & Email Marketing Definitions

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Email CAN-SPAM Act: (Controlling the Assault of Non-Solicited Pornography And

Marketing Act of 2003) A U.S. statute effective January 1, 2004 that states spammers

can be fined up to $6 million. CAN-SPAM further delineates processes valid email senders

must take in order to avoid being spam. Message headers must contain accurate subject

lines and valid email return addresses. Ad emails must state they are ads and contain

simple means to opt-out of future emails. If recipients opt-out, advertisers must cease

sending to the email address after ten days have passed.


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