Transactional Email (i.e. Receipts): Emails sent as part of the business process arecalled transactional. They are not only desired, but highly sought and read thoroughlyby email recipients. Examples include invoices, password reminders, software upgradenotices, etc. These messages are not typically utilized for marketing purposes but whitepapers show that a simple, "People who bought this item also bought..." message canprove highly profitable. ZPedia Home Page
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