ZPedia - Web & Email Marketing Definitions

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Valid Email: Email from known senders. You expect and desire this email. This is from

a friend, co-worker, vendor or recent purchase. Valid Email might also be from a list to

which you opted-in. This is not spam, but sometimes will end up in the Spam Folder

unintentionally. A receipt or invoice from a store or vendor is an example of Valid

Transactional Email.


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