When success is crucial, optimize your email with enhanced targeting
Campaign Intelligence's Dynamic Content solution enables marketers to target specific email message content to each unique subscriber in order to drive higher response rates. Utilizing data-driven rules or indices, Dynamic Content gives marketers the ability to deliver true one-to-one messages with minimal campaign set-up required.
This feature enables you to take email personalization to a much higher level, beyond simply merging an email with the recipient's first name. With dynamic message assembly, you can send an entire email that is individualized for each customer, based on their profile, preferences and actions. Using dynamic message assembly, your customers will receive extremely relevant emails that are tailored to their individual interests.
One of the issue with creating dynamic content is the creation of the content. Campaign Intelligence helps solve this key issue with Content Connectors. You can now pull items from a product database or content library and match the content to the subscriber's profiles.