Behavioral Email is hot since it is highly effective. Analysts from Jupiter Research report an average increase in ROI of over 10%. Behavioral Email is one of the most effective methods to achieve high-level results. The reasons are simple. You're sending highly relevant and very timely email to your customer. You're ensuring your messages are 'heard' above the noise by simply being as relevant a possible.
The highest hurdle in behavioral email is typically integration with data so you can respond to customer actions. Zrinity's email systems have a unique way to achieve data integration to meet this end.