Targeting the right customer with the right message is essential in any marketing and communication campaign. With the high amount of noise in the email marketplace, targeting is critical. Inboxes are filled with impertinent messages and spammers continue to inundate recipients with garbage. The email message MUST be highly pertinent and MUST stand out to the recipient subscriber. Dynamic Message Assembly (also referred to as dynamic content, dynamic segmentation, content assembly and content customization) is the ability to create a single email template that delivers personalized email to each customer based upon the customer profile, preferences, behavioral touch points and more.
This feature enables you to take email personalization to the highest level and guarantees higher ROI. With dynamic message assembly, you send an entire email campaign individualized for each customer. Dynamic message assembly delivers customers extremely relevant emails tailored to individual interests.
Highly relevant content can be pulled from a database and automatically included in emails. For example, an event arena could produce a monthly email, which only includes events of interest for each individual email recipient. The campaign can run automatically at the beginning of each month and pulls only relevant information directly from event databases.
XMS tackles this difficult task in a unique way. XMS offers two template languages and direct database connections to allow you to create the most robust email system available. XMS supports two open source template languages FreeMarker and JSTL providing maximum flexibility.