Relevancy: The key to email marketing success
One-to-One marketing is delivering personalized email to each customer based upon their customer profile, preferences, behavioral touch points and beyond. Owning the technology to truly offer One-to-One marketing is a mission critical necessity. Most email marketers do not have the tools necessary to conduct true one-to-one marketing so they continue to batch-and-blast campaigns using a shotgun strategy. Shotgun campaigns send all recipients the same offer. Campaign Intelligence enables companies to turn complex customer data into highly customized and relevant email campaigns.