Relevancy: The key to email marketing success

One-to-One marketing is delivering personalized email to each customer based upon their customer profile, preferences, behavioral touch points and beyond. Owning the technology to truly offer One-to-One marketing is a mission critical necessity. Most email marketers do not have the tools necessary to conduct true one-to-one marketing so they continue to batch-and-blast campaigns using a shotgun strategy. Shotgun campaigns send all recipients the same offer. Campaign Intelligence enables companies to turn complex customer data into highly customized and relevant email campaigns.

Mission Critical Features
These are critical for successful email campaigns:
Content connectors pulling relevant & existing content for each customer
Behavioral based email offers
The most advanced template engine that reuses critical assets
The fastest sending engine on the planet
Robust Dynamic Content
Event Messaging - Transactional and operational emails