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Zrinity Email Solutions is Chosen Among Elite Email Marketing Vendors for Enterprise Data Control, Security and Advanced Features in the 2011 Red Pill Email Vendor Guide

April 18, 2011

Zrinity Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced that the Red Pill Email Vendor Guide 2011 has identified Zrinity as the highest-ranking on-premise provider of enterprise-class email marketing solutions, and number 2 overall among all traditional email service providers.

The 2011 Email Vendor Features and Functions Guide from Red Pill Email surveyed 28 providers with over 200 questions across 8 top-level categories including: business offerings, product offerings, data and segmentation, deliverability and list hygiene, campaign building and workflow, testing and reporting, third-party integration and training, and support. Zrinity's premiere in Red Pill's prestigious annual email vendor guide is also marked by an elite standing among traditional outsourced email service providers.

The second annual Email Vendor Features and Functions Guide is designed to reduce subjectivity by using a binary process and proprietary algorithms to help marketers identify the vendors that best match their email marketing requirements and needs. Zrinity said that they ranked exceptionally well in data integration, data control, data queries and segmentation, email delivery and hygiene, asset support, campaign building and workflow support, campaign testing, and training and support among other categories. Overall, Zrinity was ranked second out of the 28 email vendors surveyed for the guide.

Zrinity illustrates how they can handle complicated data and systems integrations and be a mission critical piece of the infrastructure, and the benefit of unmatched data security. The deliverability services component of their offering allows them to compete head to head on this front with the deliverability services of their outsourced ESP peers.

"Zrinity is a great choice for enterprise email marketers who are seeking to centralize all of their email messaging on a single platform," said John Caldwell, Principal at Red Pill Email. "Zrinity is extremely rich in functionality scoring highest in data and segmentation, asset management, and testing and reporting categories, and is one of only three Guide participants to offer an On Demand hosted solution, a licensed software solution, and an appliance solution consisting of software and hardware ready to be installed at the user's location or data center." "Zrinity's inclusion in the Red Pill Email Vendor Features and Functions Guide clearly validates the traction and acceptance of our dedicated on-premise approach and the value proposition it provides," said Chad Hatch, EVP of Sales. "The strength of our placement among the elite set of established email service providers speaks volumes to Zrinity's momentum in the email marketing space. With data security becoming the most critical requirement due to outsourced data breaches, Enterprises can take full control of managing their own data behind the corporate firewall".

About Zrinity, Inc.
Zrinity is the leading provider of enterprise level solutions for marketing and transactional email. Zrinity provides flexible deployment solutions, both on-premise and hosted models to meet the needs of both IT and marketing. Zrinity provides proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. Zrinity provides superior data control, system security, data and content integration capabilities, Zrinity's high-performance software solutions provides companies a powerful and cost-effective alternative to traditional outsourced ESP solutions and home grown solutions. Headquartered in Orlando, FL, Zrinity email solutions are used by companies across the globe, including ATG Stores, Shop At Home, and Comcast Entertainment Group. To learn more about Zrinity, please visit http://www.zrinity.com

About Red Pill Email
Red Pill Email is a consultancy focused on the technical, tactical, and analytical aspects of email marketing. Red Pill Email provides tactical implementation of integrated email and cross-channel messaging strategies, supporting both agencies and client organizations. Service offerings from Red Pill Email include analytical services ranging from basic customer values and attrition to full-blown RFM and CHAID analysis, in addition to custom dashboards that aggregate reporting data from multiple sources, and custom middleware to effectively manage multiple applications from a central point. Visit us at http://redpillemail.com.

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